E-commerce services are not something your brand should have, it is something your brand needs. Nowadays, it is hard for a business to survive without a social media page. The number of online businesses which cater to consumers will increase by 70% next year and there’s no reason your business should not be one of them.
It’s a Gradual Process
E-commerce services help your business grow gradually. They are not overnight successes. It is essential to manage your goals and expectations in a realistic manner when dealing with online purchasing power. Your customer’s purchasing power will solely depend upon how satisfied customers are with your services. Which always means, quality over quantity.
Determining Your E-commerce Status
If you want to figure out where your website or online stores stands compared to other similar businesses, then here are the questions you should be asking yourself:
- Was your website developed based on a mobile or desktop layout
- Does your website use open-source platforms?
- Have you surveyed customer experience on your website?
- Have you connected your suppliers with the customers through third-party software so that your customers know when the product is back in stock?
- Are you sharing your advertising space with dealers?
Answering these questions will help you win over digital shoppers when designing or updating your website. You must ensure there is authenticity and a unique persona linked with your brand. The e-commerce services should be able to bring your long-term and short-term goals in line with digital marketing and sales goals for your business.
Web Design Services
Web design services ensure that your customer has a wonderful experience while browsing through your website. The user interface is one of the most important aspects which determined.s your brand’s online presence. Your website should be designed in line with your customer’s segment and requirements.
Things that matter in Web Design
1. Brand Image
Your website is a reflection of your brand and what it stands for. Hence, features such as colors, fonts, and images describe your brand’s identity. You need to keep these elements consistent in your web design.
2. Colour
Brand color is usually defined by the color of your logo. If you are starting from scratch, then you should use color association schemes available all over the Internet to determine your brand’s color.
3. Layout
Your layout should be simple, minimalistic, and easy to navigate. Make sure your layout emphasizes the most important services or products provided by your brand.
This includes details such as several menu categories, sub-categories, grid design, etc.
4. Typography
Typography includes font, color, and sizes. The actual selection will depend on your audience and what kind of theme they are most attracted to. Meaning, does your audience enjoys a more professional or youthful look?